With the new digital age upon us, banner advertising is an effective tool in marketing products and services to mass audiences. In fact, banner ads play a pivotal part in any online marketing, SEO, and advertising campaign. There are several avenues and formats available for businesses that want to target geo-specific or mass consumers with new brands and products. While traditional banners, teardrop flags, and roll out banners are still essential – digital ads are easier to implement and truly a cost-effective alternative to conventional advertising. For example: Amazon utilizes strategically placed banner ads across the Web to increase visibility and customer sales. These ads are also customized to target existing consumers with new sales, discounts, promotions, and other marketing and advertising promotions. This has helped Amazon and other companies:
- Secure higher visibility across Google, Facebook, and all social media and consumer buying platforms.
- Drive revenue, increase sales, and build strong and loyal recurring customer bases and networks.
- Ensure daily advertising of new products, services, sales, promotions, events, social media happenings, and generate a lasting buzz about their respective brands and services.
- Retargetting new and existing customers online, as well as in-store banner displays, storefront displays, business ads, and clickable banner ads on the Web.
Digital banner ads have been proven to attract and engage more daily customers and sales. From eye-catching logos to vibrant displays, these ads continue to see a strong upswing across multiple markets.